Privacy Policy & Data Protecion

This Privacy Policy outlines how we collect, use, store, and share your personal information. Please take a moment to read it carefully. You have specific rights under data protection law, including the right to object to the use of your personal data for certain purposes, including marketing and our legitimate business interests.

“We”, “our” or “us” refers to Frank Keane Holdings, and the term “dealer” refers to any authorised dealership operating under the Frank Keane Group.

This Privacy Policy should be read in conjunction with any other privacy or data protection notices we may provide to you on specific occasions. This statement supplements those notices and is not intended to override them.

1. Who We Are
Frank Keane Holdings, Naas Road, Dublin 12, is the data controller responsible for your personal information. If you have questions about this Privacy Policy or wish to exercise your data rights, you can contact us at: 📧 [Insert Contact Email]

2. What Personal Data We Collect
We may collect the following categories of personal data:

• Contact details (e.g., name, address, phone number, email)

• Vehicle details (e.g., registration, VIN, service history)

• Purchase and service history

• Finance details (where applicable)

• Communication preferences

• Technical data (e.g., IP address, browser type)

• CCTV footage (for security at our premises)

​
3. How We Collect Your Information
We obtain personal data directly and indirectly through:

• Dealers within the Frank Keane Group

• Our websites and enquiry forms

• Vehicle orders, test drive bookings, service or parts enquiries

• Events, competitions, or promotions

• Finance applications

• Customer surveys

• Public sources such as social media (where information is public)

• CCTV at our facilities

• Cookies – see our [Cookie Policy] for more details

​
4. Legal Bases for Processing Your Data
We process your data under the following legal bases:

• Contract – To manage vehicle orders, test drives, service bookings, and warranties.

• Legal Obligation – To comply with legal or regulatory requirements, including record-keeping and tax obligations.

• Legitimate Interest – To improve customer service, monitor dealer performance, and carry out internal reporting and business operations. You have the right to object to this type of processing.

• Consent – For marketing communications via email, SMS, or phone (only where you have opted in). You can withdraw this consent at any time.

• Vital Interest – To contact you in urgent situations, such as product recalls or safety concerns.

You may object to processing based on legitimate interest or withdraw your consent at any time.

5. Sharing Your Data
We may share your data with:

• Dealers within the Frank Keane Group

• Finance providers (if applicable)

• Third-party service providers (e.g., IT, marketing, legal, security)

• Vehicle manufacturers for warranty or recall purposes

• Legal or regulatory bodies (e.g., Gardaí, Revenue)

• Prospective buyers of our business (in the event of a sale)

All partners are required to process your data securely and in accordance with applicable law.

 

6. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. In some cases, we may retain your data longer to comply with limitation periods for legal claims.

7. International Data Transfers
Where we transfer personal data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

• Transfers to countries with an EU adequacy decision

• EU-approved Standard Contractual Clauses (SCCs)

 

8. Automated Decision-Making
We may use automated tools for purposes such as customer segmentation or tailoring marketing content. These do not make decisions that would have legal or significant effects on you. You may object to this processing at any time.

9. Failure to Provide Personal Data
If you do not provide certain information, we may be unable to deliver services such as test drives, vehicle handovers, or warranty support. We will inform you if this is the case at the time of collection.

10. Your Data Rights

• Under data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Withdraw your consent (if applicable)

• Request data portability (where feasible)

• Lodge a complaint with the Data Protection Commission (www.dataprotection.ie)

​​

To exercise your rights, contact us at: 📧 [Insert Contact Email]
We will respond within one month, or notify you if more time is needed.

11. Marketing Preferences
You can unsubscribe from marketing communications at any time via: The unsubscribe link in any email By contacting us directly at 📧 [Insert Contact Email]

We will respect your communication preferences.

12. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website: [www.fkh.ie]. Where appropriate, we will notify you directly of significant updates.